Leadership
MBC Management Team
Tad Deriso – President & CEO
Tad focuses on larger business and economic development projects and partnerships, maintaining positive relationships with MBC stakeholders and providers of capital, and expanding MBC’s relationships with regional, national, and international organizations. He has been involved with the rural telecommunications industry for over 20 years, working with rural telecommunications providers and cooperatives. He brings a deep understanding of the issues and resource needs surrounding broadband, wholesale optical transport services, and rural economic development issues.
Dave Keller – Chief Revenue Officer
Dave Keller is the CRO for Mid-Atlantic Broadband (MBC) and a 37-year telecommunications industry veteran starting at Sprint-United Telephone and continuing with companies in the Midwest and Mid-Atlantic regions. Throughout Dave’s career he has benefited from his experience and peer relationships to position his teams to provide market relevant products and excellent customer service and support. With a history of building fiber optic services for profitable revenue growth in underserved markets, Keller and his teams have supported traditional telecommunications customer segments and content providers.
In his role at MBC as CRO, Dave has developed a carriers carrier business selling ethernet and dark fiber products to carriers, broadband ISPs, and content providers. MBC has seen significant revenue growth and team expansion during Dave’s nine-year tenure, and he has led the development of MBC’s service offerings in the Mid-Atlantic and efforts to automate customer interactions.
Mark Petty – VP of Network Operations
Mark Petty began his career at CenturyLink as an OSP Engineer in Charlottesville, Virginia after graduating from Virginia Tech with a BS in Electrical Engineering. Before coming to MBC, he served as Director of OSP Plant Engineering for Lumos, where he led the engineering effort for an 800-mile expansion in Central and Eastern Virginia. Mark has had the opportunity throughout his career to support the design, engineering, deployment, and management of broadband networks for residential, small and large businesses, wireless providers, and government agencies in an eight-state region, including Virginia.
Mark grew up in the rural Southwest Virginia town of Galax where furniture and textiles were the main industries and, thus, understands the importance of broadband connectivity and job creation for communities like these.